Web analytics are for the webmaster, whereas LEADSExplorer is for businessmen
Most departments of a company could use information from the website if presented appropriately and comprehensively - not like web analytcis
 Press
Release from 01/18/10 - 20:25 h: Web analytic data is aggregated website visit data for the webmaster, whereas LEADSExplorer is to be used by the businessmen of the company for lead generation and customer retention.
Leadsexplorer provides visitor centric information instead of the website generic data of web analytics.
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London, UK - 17 January 2010 – The Internet service LEADSExplorer delivers actionable information for businessmen by identifying the visitors on your website by company name and their interest in products or solutions.
Web analytics solutions provide aggregated data concerning the traffic and the flow of the visits on the website with goal to provide website statistics and analytics for improving the website efficiency and conversion. This data is to be used by the webmaster or the web marketing manager.
However, all other departments of a company have a different need for website information: to know who visits the website, interests and their increase or decrease of interest.
- Marketing will be interested in visiting companies for lead generation.
- Salespeople are interested in potential buyers or the see how people have reacted on a telephone call or email.
- The CFO and CEO will be interested to know the visiting financial institutions.
Every department has different reasons for retrieving visitor centric data from the web site, not generic website traffic data.
The visiting data needs to be represented “visitor centric” and to be formatted in a comprehensible manner with useful actionable information.
In order to address the need for “visitor centric” information, LEADSExplorer provides:
- Company name, language, country, …
- Pages visited, time spent on pages, indicators of interest, …
- Increase of decrease of interest
- …
Information ready to be used by every department in the company.
For more information about this powerful “visitor centric” information and customer intelligence system, please visit: www.LEADSExplorer.com
Concerning Engago Technologies Ltd.
Engago Technologies is a leading provider of lead generation, visitor conversion and customer retention web services that enable sales and marketing professionals to generate more sales opportunities from new and existing customers, drive new business, increase revenue while at the same time decrease the operating costs applicable for any industry throughout the world.
These new breed of services are delivered On Demand as Software as a Service (SaaS) allowing to be used from anywhere as they only require a browser
